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For dry or damaged color-treated hair. Dual UV filter technology keeps color truer, longer.
Before using Color Vive Hi-Gloss Shampoo & Conditioner: Frequently color-treated hair is more likely to be dry, porous and brittle, and the color can fade when exposed to damaging environmental elements.
After using Color Vive Hi-Gloss Shampoo & Conditioner: Hair is replenished with moisture and is protected from the damaging, drying effects of environmental elements.
Recommended by the hair experts at L'Oreal, Color Vive with Dual UV Filter Technology helps lock vibrant color in and keep damage out.
Gently cleanses while replenishing moisture.
Nourishes hair so it's soft and supple.
Helps seal in color vibrancy and shine.
Keeps color truer, longer.
Apply to wet hair and massage gently into a lather. Rinse thoroughly. For optimal results, follow with Color Vive Hi-Gloss Conditioner.
Product Reviews
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Okay
Posted by Allison on 17th Jul 2009
Okay smell my boyfriend liked it, I personally thought it was too harsh. I bought this to help repair my hair after a coloring mishap that resulted in having to do 3 dye jobs. My scalp was not itchy until THE day I started using this shampoo. I've stopped using it and my hair is slowly regaining life. If this shampoo had lather I'd say it was worth retrial but it doesn't even offer that.
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I love this shampoo
Posted by Beth on 23rd Mar 2009
I love this shampoo; it is so much better than the old formulation. It makes my hair so soft that I almost don't need conditioner, but not so soft that it weighs it down.
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Excellent Results!
Posted by Hellion on 23rd Mar 2009
First off, my hair is protein sensitive. It took me awhile and lots (and lots) of expensive products that only made it worse because they were packed with protein! This is already bringing my hair back to life. (Too much protein is bad for hair, and while unhealthy hair needs it, healthy hair may not, and some hair doesn't tolerate it at all. I don't know why this is. So if all those must have products only seem to make your hair worse, check the ingredients. Amines, silk proteins, etc. might be the cause.) My hair is colored (dark brown, temporary), and this really doesn't draw the color out (rinse in warm, not hot h20). My scalp can sometimes get oily, and when it does, I scalp shampoo twice. The first time doesn't lather much, and if that's the case, you made need to do it a second time. I like to alternate shampoos, as well (great for your hair, and I like choice for what my hair wants), but I've used this one solely except once this week, and it's great (I shampoo daily)! I'll repurchase. I also use the coniditioner. Love it for the results, but the smell is just ok. Not bad, but I'd much prefer something I like more, so it loses a star. Loreal, change the scent? More like nutrigloss? Other recommendations: free&clear (doesn't touch your color at all, and protein free, not drying but not moisturizing), and herbal essences hello hydration (love the smell, gentle and lathers well, but does take its toll on hair color).
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